As a channel partner consultant, ITA Group provides creative solutions, data-driven insights and cross-industry expertise necessary to develop strategies that activate new and existing partners, and ultimately drive sales growth and loyalty. Our channel consulting and professional services specialize in taking transformational goals, go-to-market blueprints or exhausted programs, and turning them into actionable recommendations with data-driven, executable plans.

Research & Evaluation

  • Holistic Channel Assessments
  • Data Assessments
  • Ecosystem & Journey Mapping
  • Market Research
  • Engagement and Communication Assessments

 

Program Analysis & Audience Insights

  • Holistic Channel Program Development
  • Partner Profiles, Personas & Scorecards
  • Measurement, KPI, & Benchmark Planning
  • Interactive Dashboards & Data Visualization
  • Forecasting & Predictive Modeling
  • Incentive & Event Design
  • Promotion Optimization
  • Focus Groups & Surveys
  • Audience Segmentation

 

Program Strategy & Design

  • Behavioral Analysis & Recommendations
  • Program Benefits & Earning Recommendations
  • Marketing Strategy & Design
  • Journey Mapping
  • Program Simplification & Consolidation Strategy
  • Award Strategy

 

Engagement & Motivation

  • Partner Engagement Strategy
  • Program Branding
  • To-partner Marketing & Communication Strategy
  • UX and PX Assessment & Recommendations

 

Professional Support

  • Brainstorm & Advisory Sessions
  • Quarterly Evaluations
  • Yearly Optimization Sessions

Read more on the ITA Group Channel Solutions