ITA Group offers custom-crafted channel engagement, strategy and incentive solutions to enterprise clients. With 55+ years of expertise in creating cohesive channel partner experiences that build trust, loyalty and brand advocacy, ITA Group will help you increase sales, improve partner satisfaction and generate a stronger ROI. But that’s only the beginning. A strategic blend of front-end research, channel partner strategies, real-time data and analytics, and personalized incentives will help you create the channel loyalty and engagement that will drive your business forward. We’re employee owned, creative to the core and a permanent extension of your team.

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Go beyond a traditional channel incentive program with a creative solution to your most complex channel needs.

We can help you:

  • Find the right mix of training and incentives to drive channel sales
  • Identify and reward for a balance of both sales and desired behaviours
  • Address the partners’ role in retaining, renewing and growing business
  • Craft influencer strategies and programs that reach your customers wherever they are at in their buying journey
  • Incorporate personalization strategies into your program
  • Create an engaging partner experience that wins over hearts and minds

The ITA Group Suite of Channel Partner Solutions

ITA Group has a full suite of solutions to take your channel incentive program to the next level, including:


Channel Strategy & Consulting

  • Research, Assessment & Evaluation
  • Behavioral Analysis & Design Recommendations
  • Program Simplification & Consolidation Strategy
  • Program Benefits & Earning Structure Design
  • Incentive Program Design
  • Partner Journey Mapping
  • Ecosystem Mapping
  • Partner Engagement Strategy
  • UX & PX Assessment & Recommendations
  • Brainstorm & Advisory Sessions

Channel Management & Engagement

  • Channel Partner Program Platforms (built from scratch)
  • Partner Experience Portals (integrated with your infrastructure)
  • Custom Development & Integrations
  • Channel Program Administration
  • Award Strategy

Partner Incentives & Contractor Loyalty

  • Channel Sales Strategy
  • Incentive & Earning Structures
  • Incentive Program Platforms
  • Points Programs
  • Claims & Rebates Solutions
  • Contractor Loyalty Solutions
  • B2B Channel Loyalty

Partner Insights & Channel Data

  • Measurement, KPI, Goal & Benchmark Planning
  • Interactive Dashboards & Data Visualization
  • Forecasting & Predictive Modeling
  • Focus Groups & Surveys
  • Partner Personas & Scorecards
  • Incentive & Promotion Optimization
  • Audience Segmentation

Partner Marketing

  • To-Partner Marketing
  • Program Branding
  • Partner Events

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